Augmented Reality
Direct Mail

Fort Myers – Islands, Beaches and Neighborhoods

Visit Fort Myers wanted to create a direct mail piece for families with young kids to capture the excitement of spotting wildlife in the destination. Our team wanted the mailer to be educational, engaging, and innovative, so we partnered with Quiver, a company that creates 3D Augmented Reality (AR) experiences for children. We decided to feature the osprey, a native shorebird that migrates annually from the northern U.S. (including our target markets) to the Fort Myers area. Families who received the mailer could learn all about the osprey, complete the coloring sheet, then scan the QR code to see their drawing come to life virtually. They were also directed to a custom landing page where they could plan their own trip south to Fort Myers. The direct mail piece hit our goal for engagement, with visitors to the custom landing page spending an average of 2:49 on the page, more than twice the average rate for VisitFortMyers.com.

MMGY Global
Creative Director — Joel Henning
Assoc. Creative Director — Kasi Yalon
Senior Copywriter — Molly Kuehling
Art Director — Nina Connally
Video Editing — Chris Luckey