Annual Sales and Marketing Plans

Lee County Visitor & Convention Bureau

Each year, I have the privilege of working on the sales and marketing report for the Lee County Visitor & Convention Bureau. This is a publicly available resource for community members, business partners, and other stakeholders in the local hospitality industry. It serves as both a reporting tool for the past year’s performance and a strategic plan for the year ahead. The plan contains an enormous amount of content, including dozens of infographics, hundreds of images, and over a hundred pages of text. I have come to love the challenge of this project, and look forward to it each year! While in previous years I have shared some of the workload with a teammate, the 2025/2026 plan was entirely my responsibility. I pulled over 380 photo assets to create an image library for this project, and developed template pages for early client review. As the layout came together, I worked closely with our account director and department leads to make sure their content was represented clearly and accurately. You can view the latest sales plan below, or on the VCB’s website here.